Brand collection

Next Generation Cannabis Seeds

Canada (founded)

Officially established in 1997 in Vancouver, British Columbia, Next Generation Seed Company (NGSC) is one of Canada’s most influential cannabis genetic preservationists. Founded by master breeder Jason Baker—famously known as "Romulan Jay" or "Jay Generation"—the seed bank was built with a singular priority: prioritizing intense, mouth-watering natural terpene flavor alongside raw potency.

Next Generation earned international acclaim by selecting, stabilizing, and crossing iconic Pacific Northwest and British Columbia cuts. In 2008, the company temporarily relocated breeding operations to Europe (Spain and the Netherlands) to hone their feminized and autoflowering selection techniques before bringing their refined genetics back home to Canada. Inducted into the High Times Hall of Fame in 2008, Next Generation’s gardens famously served as the backdrop for early Jorge Cervantes cultivation guides.

Their catalog features legendary, award-winning staples such as Grapefruit, Romulan, Avalon, Bonkers, Island Sweet Skunk, and Dynamite. Built on over two decades of strict organic selection, Next Generation Seed Company remains a trusted global authority for commercial cultivators and craft connoisseurs looking for authentic 1990s Canadian genetics.